by Mark O'Brien | Apr 3, 2015
Since it was clear I was more surprised than Biff was, I spoke up first; although, it was more a reflexive exclamation than a considered inquiry: “Is something wrong …?” “No,” Biff replied calmly. “What makes you ask?”...
by Mark O'Brien | Apr 2, 2015
Regular readers might remember the first case I reported in these pages. Hardcore masochists might even recall the second one. If not, don’t let it get to you. I beat the pavement as a private brand detective. The lion’s share of my cases have to do with...
by Mark O'Brien | Apr 1, 2015
According to a study recently concluded by The Chautauqua Center for Forensic Linguistics, two sentences occur together more frequently than any others in business contexts. The first is a simple declaratory: We need a plan. The second is a perplexed...
by Mark O'Brien | Mar 30, 2015
Here it comes, kids. I’d just about gotten my stomach settled after the nausea-inducing wave of inbound marketing, marketing automation, and ad tech … then the next wave hit. That wave, of course, is experience marketing. That’s right. Since feeling...
by Mark O'Brien | Mar 27, 2015
I hope I don’t disillusion, disappoint, or disaffect anyone. But this needs to be stated overtly: Advertising is not a dance. That’s not to say every business needs to advertise. There are many businesses with strategic, managed growth plans that can do...
