The Variable SEO Scale

The Variable SEO Scale

I was right on the verge of doing something drastic. And I wasn’t taking chances: I had a full can of Drano, five cyanide capsules, two guns, five razor blades, a noose, and a Barry Manilow DVD. A client — a provider of enterprise software and services — had...
It’s Only Words

It’s Only Words

If you want an indication of the causal relationships between language and culture, business, the popular jargon of both, and the confusion of everything, consider this: “Charm School for Mavericks’ Re-cap”. Said charm school was a session intended...
Web Advertising: DOA

Web Advertising: DOA

In the two weeks since this post was published — “It’s the End of the Line for the Ad-Supported Web” — the crying has been conspicuous by its absence. Who could have been surprised, let alone despondent? We, in fact, did this to ourselves....
It’s Hip to Be Hip

It’s Hip to Be Hip

There’s nothing I enjoy more than being made to think about things I haven’t thought about before. That’s why I was overjoyed to read this post about the fall TV premieres. It made me think about a group of people I’d never been prompted to...
Life, Liberty, and the Pursuit of Both

Life, Liberty, and the Pursuit of Both

I visited New York City this past weekend, stopping at Ground Zero before taking the ferries to Liberty Island and Ellis Island. The experience reminded me of things I was in danger of forgetting. Here’s what I learned (again): The Freedom Tower at Ground Zero...