Maintaining Our Footing

Maintaining Our Footing

In his book, The Life of Reason, the American philosopher, poet, novelist, and critic George Santayana (1863-1952) wrote, “Those who cannot remember the past are condemned to fulfill it.” Fourteen years after September 11, 2001, the matter is not whether...
Marketing: From Revolution to Convolution

Marketing: From Revolution to Convolution

We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR”:...
Catch the Buzz

Catch the Buzz

I was talking to my Zen master, Buzz Siddhartha, the other day. We actually don’t talk much. We usually just sort of stare at each other in ostensible attempts to achieve various states of being and nothingness. (Buzz is French on his mother’s side.) But...
Pathways

Pathways

Bearing in mind that I write from the relatively affluent western part of the world — from the United States of America, in particular — I recognize the generalizations I express herein are limited to the socio-economic realities of geography. And I...
Writers, Rejoice!

Writers, Rejoice!

Well, well. well. Look what I found. An exoneration. An affirmation. A contradiction of the ever-absurd notion that the only things people will read are bullet points, tweets, or series of acronyms: “Your Customers Like Long-Form Content Much More Than You Think...