by Mark O'Brien | Jan 9, 2017
Fast Company, in a magnanimous attempt to help David Hoffeld sell his book on selling (why did he need the help?), published this article — “Your Brain Can Do More Than You Think It Can, Says Science”. Hoffeld is (according to his profile on Amazon)...
by Mark O'Brien | Dec 12, 2016
This just in, kids. According to Harvard Business Review, networking events are a waste of time. That’s right. The author, who’s the founder and CEO of an un-networking community, has this to say: Regardless of how you define networking, your success will...
by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | May 9, 2016
An ‘ideology’ is like a spirit taking up its abode in a body: it makes that body hop around in certain ways; and that same body would have hopped around in different ways had a different ideology happened to inhabit it. (Kenneth Burke, 1897-1993, from Language as...
by Mark O'Brien | Apr 7, 2016
The blind squirrel found an acorn. It was bound to happen. After stumbling around in an amaurotic crepuscule, falling out of a few trees, and living in a virtually opaque stupor, the scansorial rodent finally discovered what empiricists working with even modestly...
