The Science of Best Practices

The Science of Best Practices

by | Oct 27, 2014

Though we’ve written about best practices before, we still hear references to them and read articles about them with disarming frequency. That frequency is disarming because it reflects stasis — a kind of settling for inactivity or unimaginativeness, rather than...
Dracula’s Choice

Dracula’s Choice

by | Oct 22, 2014

Here are two direct quotes from real companies, spoken to me in face-to-face conversations: Company #1: We have to suspend marketing because revenues are tight, and we have to cut expenses. Company #2: We’re not going to continue marketing because all of the...
In the Minority

In the Minority

by | Oct 20, 2014

I saw a LinkedIn update the other day notifying me that the enterprise of one of my professional connections had just qualified as a woman-owned minority business (WOMB). Needless to say, the acronym struck me as apt, since it’s hard to imagine anything more...
Proudly Naïve

Proudly Naïve

by | Oct 16, 2014

I have a theory. It goes like this: If I remain naïve enough, I’ll never get old. If that’s so, then I just found the Fountain of Youth. The German writer, Thomas Mann, once said: “It is impossible for ideas to compete in the marketplace if no forum...

The Cost of Free

by | Oct 13, 2014

In an otherwise thinly veiled infomercial, a LinkedIn Influencer, recently wrote this, in part:* A new 10,000-developer survey by Developer Economics says that 50 percent of iOS developers and 47 percent of Android developers are “below the app poverty...