When You Wish Upon a Star

When You Wish Upon a Star

People who know me understand I’m not clairvoyant. In fact, most people who know me don’t even think I’m particularly bright. But it took neither precognition nor perception to see this one coming: “Big Data Killed the Marketing Star”....
Much Ado About Nothing

Much Ado About Nothing

Now that content marketing has started to demonstrate some rather disappointing (but not surprising) results, the snake oil is flowing hot and heavy. And what’s causing content marketing’s bell curve to descend harrowingly? That’s right: Lack of...
My TCOE Was DOA

My TCOE Was DOA

Every once in a while, I like to challenge myself to do something I might not otherwise consider doing. After all, I spend the lion’s share of the lion’s share of my days writing. Aside from putting me in perilous proximity to an alarming number of lions —...
Sense and Meaning

Sense and Meaning

I saw two things the other day that got me thinking about the ways in which we’re stripping sense and meaning from our communications. The first was this post: “You Think You Speak Digital?” It pointed out, unwittingly of course, that we’re...
Glass Half Full

Glass Half Full

Four days ago, the buzzkills at The Atlantic ran a glass-half-empty article intended to scare the bejesus out of us: “Hangovers: They’re Costing the U.S. Economy”. (The reason for its intent is neither stated nor clear.) It shared the results of a...