by Mark O'Brien | Aug 24, 2015
Bearing in mind that I write from the relatively affluent western part of the world — from the United States of America, in particular — I recognize the generalizations I express herein are limited to the socio-economic realities of geography. And I...
by Mark O'Brien | Aug 21, 2015
Kevin Donnellon, president of Macali Communications, published a list of seven tips for managing prospective public-relations disasters under this headline: “Preparing For Your Jared Fogle or Spokesperson Crisis”. Mr. Donnellon’s syntactical and...
by Mark O'Brien | Aug 20, 2015
Thou shalt not dilute thy brand.1 Thou shalt not create brand confusion.2 Apparently, the folks at Google neglected to read The Branding Bible (or at least my book therein) before getting themselves in the soup with their recent (re)branding debacle. As result,...
by Mark O'Brien | Aug 19, 2015
promise (noun): a declaration that something will or will not be done, given, etc.; e.g., unkept political promises Just when you thought it was safe to hypothesize that human nature might have evolved emotionally and psychologically to a point at which the...
by Mark O'Brien | Aug 18, 2015
The bandwagon is about to get a little more crowded, kids. According to Neil Hughes, Twitter might be on the verge of ditching its differentiation: “Has Twitter Ditched 140 Character Limit to Crack Dark Social?” Why would they do such a thing? For two...
