It’s My Own Fault

It’s My Own Fault

It makes me uncomfortable to realize how many opportunities I miss to blame myself for things. I was reminded of that particular failing, yet again, when I read this article in Fast Company: “The Psychology Behind Why People Steal Their Coworkers’...
Defining Action

Defining Action

In addition to the fact that I love marketing — and in case it’s not already apparent — I love language. I was reminded of that love, yet again, when I read an article from our language-loving friends at Gartner. It’s called, “The Arrival of...
The Variable SEO Scale

The Variable SEO Scale

I was right on the verge of doing something drastic. And I wasn’t taking chances: I had a full can of Drano, five cyanide capsules, two guns, five razor blades, a noose, and a Barry Manilow DVD. A client — a provider of enterprise software and services — had...
Droning On

Droning On

I’m not easily rattled by big numbers. But this one got my attention: “Drone Operator Fined $1.9 Million”. I immediately wondered, “Geez. What the hell did the guy do?” It turns out he violated FAA regulations for operating in Class B...
It’s Only Words

It’s Only Words

If you want an indication of the causal relationships between language and culture, business, the popular jargon of both, and the confusion of everything, consider this: “Charm School for Mavericks’ Re-cap”. Said charm school was a session intended...