by Mark O'Brien | Jul 28, 2016
Oh, boy. Here’s another guy who wants to tell us what to do. It’s no coincidence, by the way, that he also wants to sell us something (dig a little more deeply under the free free Web training*): Interested in more? This article is an adaptation of a...
by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | Jul 18, 2016
The other day, I came across an informercial for Prezi, not-so-cleverly disguised as yet another in the interminable myriad of how-to treatises to which we find ourselves ceaselessly subject in this, The Golden Age of Self-Evident, Sophomoric, and Unrequested Advice....
by Mark O'Brien | Jul 11, 2016
These are tough times here in these United States. Seeming to be anything but united, we seem to be intent on finding every way imaginable to divide, to disagree, to fight, to kill, and to point fingers at everyone but ourselves for what we’re doing, for the...
by Mark O'Brien | Jul 6, 2016
One of two things must be true: It’s easy to be hoodwinked by people who don’t do anything. We’ve lost our ability to recognize people who don’t do anything. I’m not sure which of those is true. But I know one of them must be because Inc....
