by Mark O'Brien | Jan 2, 2018
The Scope Creep We found the guy. No. Really. We found the actual Scope Creep. It turns out he’s a dude named Delbert Furgulak, one of only 64 residents (as of the 2,000 census) of Unimak Island, the first island in the Aleutian chain that begins at the southern...
by Mark O'Brien | Dec 26, 2017
Meltdown Over Hot-Melts Prelude Long ago, in a land far, far away, I worked at an advertising agency. (Since the owner of the agency didn’t have a sense of humor and tended to be litigious, I won’t name him or the agency here.) One of our clients was a...
by Mark O'Brien | Dec 18, 2017
Blaising Email I don’t know how many of you noticed, but Common Sense died in October. That’s right. Its obituary was published as an article in Fast Company entitled, “4 Ways To Make Your Painfully Long Email Shorter”. The obituary alludes to...
by Mark O'Brien | Dec 11, 2017
The Big Spin One of the things I love about getting older (there are many) is that I get to see The Little Wheel turn many times. The Little Wheel is a smaller, less consequential part of The Big Wheel. It spins faster. It gets people excited. It attracts more...
by Mark O'Brien | Dec 4, 2017
Nothing Up My Sleeve While perusing my Facebook feed, I saw a notice for a local event. The notice was promoting a marketing seminar by, and I quote directly, a former illusionist. If you’re anything like me, you haven’t even gotten to this third sentence...
