You Can Only Know What You Know
The statement in the title of this post seems pretty obvious; however, I know I forget it all too often. You can only know what you know.
Pardon the Innovative Disruption
Since many of our clients sell software and services to the insurance industry, it behooves us to pay attention to much of the content published in the industry’s myriad media milieus. This is a practice that yields mixed rewards: On one hand, we come across some...
The Month of April
Now that your taxes have been paid – unless you opted for that extension – we should draw our attention to some of the other reasons April is an important month.
CMO: Neither Salesperson nor Miracle Worker
Anyone who knows me and is familiar with my unflaggingly sunny disposition knows it’s pretty hard to piss me off. It takes a rare breed of presumptuous dolt and an equally rare combination of inanity and audacity to get my Irish up. But every once in a while...
Bamboozled
It’s like selling a soup sandwich to a guy who didn’t know what soup was. Was the sales guy really good or did he simply find the ideal target?