What’s Your Objective?
No matter what type of campaign you are trying to run, your first question should always be: What is the objective? And if objective seems a pinch formal, let’s just ask: What do you want to achieve?
Green With Acronyms
Green With Acronyms I don’t lean toward tree-hugging. But I support and respect the architectural precepts of green building and sustainable reuse. Because I’m a human being with senses of observation and humor, I also love the preternaturally human...
A Habitual Brain
We all have the same basic brain tissue. But depending on about one hundred billion different things, the outcomes of our thinking is almost always different. No two humans are alike. We are motivated and demotivated differently. We make choices that may seem completely insane to other humans.
Too Smart to Chart
Last October, an article ran in Scientific American called, “Why Do Smart People Do Foolish Things?” It questioned the meanings of smart and intelligent, and it suggested we might be taken aback to learn something we likely already know: You may be...
Epidemic Surrogacy
Epidemic Surrogacy I grew up, quite happily, with one Mom, one Dad, and the naïve conviction that I was all set. Apparently, not so much. In fact, there seems to be a sociopolitical trend toward what retired Northwestern University professor, Joseph Epstein, labeled...