Do the Herky Jerky

Do the Herky Jerky

When it comes to topics for blogs posts, I tend to have a fair degree of fortitude (or at least I imagine I do). But I have to admit this one made me a little squeamish: “Jerky Juggernaut and the Power of Protein”. This part was unsettling enough: Sales...
The Variable SEO Scale

The Variable SEO Scale

I was right on the verge of doing something drastic. And I wasn’t taking chances: I had a full can of Drano, five cyanide capsules, two guns, five razor blades, a noose, and a Barry Manilow DVD. A client — a provider of enterprise software and services — had...
Market Karma

Market Karma

I don’t want to sound vindictive. But there are very rare moments at which the market’s disinclination to tolerate garbage dovetails harmoniously with karma’s disinclination to being denied. And when they come along, you have to take notice. Case in...
Contagious Human Characters

Contagious Human Characters

Forbes has introduced something called BrandVoice, which it describes thusly: Forbes BrandVoice allows marketers to connect directly with the Forbes audience by enabling them to create content – and participate in the conversation – on the Forbes digital publishing...
Web Advertising: DOA

Web Advertising: DOA

In the two weeks since this post was published — “It’s the End of the Line for the Ad-Supported Web” — the crying has been conspicuous by its absence. Who could have been surprised, let alone despondent? We, in fact, did this to ourselves....
Innovating Disruptive Quackery

Innovating Disruptive Quackery

I love bad movies. In fact, one of my greatest pleasures is staying up till the wee hours of the weekend watching ill-contrived films and wondering; Why were they made? Who financed them? For what return? Did the writer(s) think it was any good? What were the actors...