by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | Jul 18, 2016
The other day, I came across an informercial for Prezi, not-so-cleverly disguised as yet another in the interminable myriad of how-to treatises to which we find ourselves ceaselessly subject in this, The Golden Age of Self-Evident, Sophomoric, and Unrequested Advice....
by Mark O'Brien | Apr 7, 2016
The blind squirrel found an acorn. It was bound to happen. After stumbling around in an amaurotic crepuscule, falling out of a few trees, and living in a virtually opaque stupor, the scansorial rodent finally discovered what empiricists working with even modestly...
by Mark O'Brien | Mar 11, 2016
Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
by Mark O'Brien | Mar 1, 2016
Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
by Mark O'Brien | Feb 10, 2016
That creaking sound you hear is Western Civilization, or at least the English-speaking parts of it, teetering on the edge of the abyss. That’s right. We’ve finally devolved to the point at which Inc., a Forbes publication, has to publish an article about a...
