by Mark O'Brien | Feb 3, 2016
In the random reading that’s something of an avocation for me, I came across this: “Why The Shape Of A Company’s Logo Matters”. The article purported to present the results of some faux-scientific research conducted by several people, some of...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
by Mark O'Brien | Jan 20, 2016
When will they ever learn/When will they ever learn? As a naïve adolescent in the ’60s, I bought into all the equally naïve, adolescent claptrap about peace, love, harmony, and understanding. As I got older and more observant, I realized all the naïveté, all the...
by Mark O'Brien | Jan 12, 2016
Why in the world do we think we’ll see, perceive, or even recognize innovation? That question leapt to mind, yet again, when I read this: “Why Real Innovation Will Not Come From Within Your Own Industry”. Outside your own industry? If real innovation...
by Mark O'Brien | Jan 11, 2016
I’ve fought it long enough. In recent days, there have been reports published by Deloitte, PwC, Ernst & Young, Boston Consulting Group, Accenture, KPMG, Bain & Company, Booz & Company, McKinsey & Company, and Artie Fleegleman & Company...
by Mark O'Brien | Jan 4, 2016
In addition to being a Leap Year, 2016 apparently will be Elite Year, at least according to John C. Havens, author of “The Elitism of ‘Out of Office’ in the Age of Automation”. That’s right. The precious few who find employment, along...
