The Case of the Frozen Feet: Part Two

The Case of the Frozen Feet: Part Two

Since it was clear I was more surprised than Biff was, I spoke up first; although, it was more a reflexive exclamation than a considered inquiry: “Is something wrong …?” “No,” Biff replied calmly. “What makes you ask?”...
The Case of the Frozen Feet: Part One

The Case of the Frozen Feet: Part One

Regular readers might remember the first case I reported in these pages. Hardcore masochists might even recall the second one. If not, don’t let it get to you. I beat the pavement as a private brand detective. The lion’s share of my cases have to do with...
Rhetoric vs. Results

Rhetoric vs. Results

According to a study recently concluded by The Chautauqua Center for Forensic Linguistics, two sentences occur together more frequently than any others in business contexts. The first is a simple declaratory: We need a plan. The second is a perplexed...
The Advertising Hokey Pokey

The Advertising Hokey Pokey

I hope I don’t disillusion, disappoint, or disaffect anyone. But this needs to be stated overtly: Advertising is not a dance. That’s not to say every business needs to advertise. There are many businesses with strategic, managed growth plans that can do...
The Naked Truth

The Naked Truth

ZEPHYR COVE, Nev. — A 53-year-old man was arrested on suspicion of being naked near a high school on Lake Tahoe’s east shore … after three Whittell High School students reported spotting him tied to a rock and lying face down behind the school. When the students...
Research: A Eulogy

Research: A Eulogy

Dearly Beloved, We are gathered here on this solemn occasion to mark the untimely and unfortunate passing of something long held in the highest esteem by those who conducted it and by those who benefitted from it, be they in the hallowed halls of academia or in the...