by Mark O'Brien | Nov 12, 2015
Identity becomes voice. Voice defines value. Value creates presence. Presence becomes marketshare. Marketshare ensures success. That’s why. The quest for success is the story of potential achieved. It’s the story of diligence, self-awareness, objective...
by Mark O'Brien | Nov 10, 2015
Allowing people to attribute value to a brand creates mindshare. It creates memorability and legitimacy. It engenders trust, comfort, faith. It facilitates the transition from identity to success. Why? The simple answer is: presence. Presence connotes the occupation...
by Mark O'Brien | Nov 6, 2015
Success or failure is a matter of definition. Defining the brand creates its voice, its personality, its promise. What is the brand? What does it mean? What does it have to say? Who should listen? Why? The simple answer is voice. The voice of your brand is as distinct...
by Mark O'Brien | Nov 5, 2015
Companies are founded every day. Products and services are created every day. All are named. Some become well known. Some achieve the revered status of brand. Some succeed. Others do not. Why? The simple answer is: identity. Every brand has an identity. Every brand...
by Mark O'Brien | Oct 28, 2015
There are some things for which modesty and humility just don’t allow me to wish. But my inherent propriety notwithstanding, it appears I may actually achieve the status of Certified Home Brewer (CHB). I hadn’t dared hope. “And how, precisely, will...
by Mark O'Brien | Oct 23, 2015
Every once in a while, I like to challenge myself to do something I might not otherwise consider doing. After all, I spend the lion’s share of the lion’s share of my days writing. Aside from putting me in perilous proximity to an alarming number of lions —...
