The Variable SEO Scale

The Variable SEO Scale

I was right on the verge of doing something drastic. And I wasn’t taking chances: I had a full can of Drano, five cyanide capsules, two guns, five razor blades, a noose, and a Barry Manilow DVD. A client — a provider of enterprise software and services — had...
Splitting Hairs

Splitting Hairs

I got an email this morning that made my hair stand on end. The subject line was “Regrow Natural Hair”. I don’t know why, but that simply never occurred to me. Every time I’ve regrown hair, it’s been synthetic. And I’ve fallen into...
A Belly Full of Content Marketing

A Belly Full of Content Marketing

I don’t know about you, but I think I take my powers of digestion for granted. What I mean is that, beyond the act of mastication, I don’t give all that much thought to how much my physiology can actually assimilate, let alone metabolize. I was prompted to...
No More Glasses

No More Glasses

I received an email the other day, the headline of which — “No More Glasses” — reminded me why I love technology. As a card-carrying Irishman, I’ve always admired, and (at times) have been, a two-fisted drinker. This email brings the promise that,...
The EPM Cloud Under My Saddle

The EPM Cloud Under My Saddle

I got the scare of my life this morning. While reading through my various feeds, I saw this headline: “5 Ways Cloud-Based EPM is Altering the Landscape of the Business World”. I suddenly imagined the business world being decimated by equine protozoal...
People Are People, Too

People Are People, Too

People are coming back into vogue, at least in marketing. And I can prove it. Since I’m a believer in the cyclical nature of all things, I knew people would reappear in marketing. I didn’t know when. But I did know why: Data doesn’t buy anything....