by Mark O'Brien | Aug 25, 2015
I was talking to my Zen master, Buzz Siddhartha, the other day. We actually don’t talk much. We usually just sort of stare at each other in ostensible attempts to achieve various states of being and nothingness. (Buzz is French on his mother’s side.) But...
by Mark O'Brien | Aug 20, 2015
Thou shalt not dilute thy brand.1 Thou shalt not create brand confusion.2 Apparently, the folks at Google neglected to read The Branding Bible (or at least my book therein) before getting themselves in the soup with their recent (re)branding debacle. As result,...
by Mark O'Brien | Aug 19, 2015
promise (noun): a declaration that something will or will not be done, given, etc.; e.g., unkept political promises Just when you thought it was safe to hypothesize that human nature might have evolved emotionally and psychologically to a point at which the...
by Mark O'Brien | Aug 17, 2015
We seem to have another fledgling theme on our hands, kids. Less than three weeks after Ron Baker and I sounded the death knell for performance appraisals, Richard Moran offers a variation on the tune with this post: “Death to Performance Reviews!” Mr....
by Mark O'Brien | Aug 14, 2015
In the first college course I ever took, Introduction to Literature, the professor said something that remains with me always: “John Donne’s poetry rewards study.” And so it is with this article in Entrepreneur: “Why Building Your Business...
by Mark O'Brien | Aug 13, 2015
I was intrigued by a headline I read the other day: “The 3 Business Models That Matter for Connected Hardware Startups”. True to the headline, the article under the headline went on to list … well … you know. I recognize the likelihood that I...
