by Mark O'Brien | Aug 18, 2015
The bandwagon is about to get a little more crowded, kids. According to Neil Hughes, Twitter might be on the verge of ditching its differentiation: “Has Twitter Ditched 140 Character Limit to Crack Dark Social?” Why would they do such a thing? For two...
by Mark O'Brien | Aug 6, 2015
Well, well. well. Look what I found. An exoneration. An affirmation. A contradiction of the ever-absurd notion that the only things people will read are bullet points, tweets, or series of acronyms: “Your Customers Like Long-Form Content Much More Than You Think...
by Mark O'Brien | Aug 5, 2015
Disruption is back. Actually, it never really went anywhere — not, at least, since it became a buzzword. It reappeared last month in a post called, “Think outside the box: Adaptation (not disruption) is the game”. The post states concisely in 485 words...
by Mark O'Brien | Jul 28, 2015
In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...
by Mark O'Brien | Jul 27, 2015
Wow! Sometimes I just can’t believe how coincident (but not coincidental) life can be and, in my case (forgive me for personalizing), how charmed my life can be. Just as I was thinking I was on the verge of a mid-life crisis or some kind of long-term malaise,...
by Mark O'Brien | Jul 15, 2015
There are times at which you have no choice but to accept the fact that you’re going to be judged as being callous. At those times, you simply have to be okay with it. That’s why I’m okay if I’m judged as being callous for vehemently expressing this...
