by Mark O'Brien | Mar 11, 2016
Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
by Mark O'Brien | Mar 4, 2016
Some syntactical constructions are a little harder to penetrate than others. The following snippet requires a hammer drill with a diamond bit to permeate, after which it could still stand some explication. The snippet comes from an article entitled, “Why The...
by Mark O'Brien | Mar 1, 2016
Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
by Mark O'Brien | Feb 26, 2016
In yet another manifestation of the universal truth that one man’s crisis is another man’s blessing, I humbly offer this: “McDonald’s all-day breakfast is causing a crisis in the fast-food world”. Crisis? Aside from the fact that Jack In...
by Mark O'Brien | Feb 23, 2016
A few years ago, I was boarding a flight from Hartford to Atlanta. The weather was cold. So, as soon as the announcement was made that, in the interest of preserving space in the overhead bins for luggage, no coats should be placed in them, most of the people on the...
by Mark O'Brien | Feb 10, 2016
That creaking sound you hear is Western Civilization, or at least the English-speaking parts of it, teetering on the edge of the abyss. That’s right. We’ve finally devolved to the point at which Inc., a Forbes publication, has to publish an article about a...
