by Mark O'Brien | Aug 6, 2015
Well, well. well. Look what I found. An exoneration. An affirmation. A contradiction of the ever-absurd notion that the only things people will read are bullet points, tweets, or series of acronyms: “Your Customers Like Long-Form Content Much More Than You Think...
by Mark O'Brien | Aug 5, 2015
Disruption is back. Actually, it never really went anywhere — not, at least, since it became a buzzword. It reappeared last month in a post called, “Think outside the box: Adaptation (not disruption) is the game”. The post states concisely in 485 words...
by Mark O'Brien | Aug 4, 2015
Since I don’t believe in accidents, I wasn’t surprised when a recent spate of vendor acquisitions in the insurance industry coincided with my finding a related, 10-year-old article while rummaging through the bowels of The Chautauqua Center for Synchronous...
by Mark O'Brien | Aug 3, 2015
Wow. This stuff is starting to come fast and furious now. Soon after I cited Dun & Bradstreet (D&B) in this post about the pitfalls (if not shortfalls) of data-driven content marketing (aka inbound marketing and marketing automation, two contradictions in...
by Mark O'Brien | Jul 31, 2015
I don’t know whence our inclination to treat symptoms, rather than diseases, derives. I suspect it’s a combination of fear, laziness, political correctness, and a kind of willful ignorance born of the relative luxury in which we’ve become accustomed...
by Mark O'Brien | Jul 30, 2015
One of my older sister’s favorite expressions is this: “No guts, no air medals.” While it does seem harder and harder to find people with guts these days — people with the courage to stand up, stand out, and tell difficult truths — there are still...
