by Mark O'Brien | Oct 28, 2015
There are some things for which modesty and humility just don’t allow me to wish. But my inherent propriety notwithstanding, it appears I may actually achieve the status of Certified Home Brewer (CHB). I hadn’t dared hope. “And how, precisely, will...
by Mark O'Brien | Oct 27, 2015
People who know me understand I’m not clairvoyant. In fact, most people who know me don’t even think I’m particularly bright. But it took neither precognition nor perception to see this one coming: “Big Data Killed the Marketing Star”....
by Mark O'Brien | Oct 26, 2015
Now that content marketing has started to demonstrate some rather disappointing (but not surprising) results, the snake oil is flowing hot and heavy. And what’s causing content marketing’s bell curve to descend harrowingly? That’s right: Lack of...
by Mark O'Brien | Oct 23, 2015
Every once in a while, I like to challenge myself to do something I might not otherwise consider doing. After all, I spend the lion’s share of the lion’s share of my days writing. Aside from putting me in perilous proximity to an alarming number of lions —...
by Mark O'Brien | Oct 22, 2015
I saw two things the other day that got me thinking about the ways in which we’re stripping sense and meaning from our communications. The first was this post: “You Think You Speak Digital?” It pointed out, unwittingly of course, that we’re...
by Mark O'Brien | Oct 20, 2015
Have you ever noticed the people who are most likely to warn us of the dangers of email are also the ones who are most likely to keep us waiting longest for replies to our emails — and least likely to think their icing us is rude, discourteous, or unprofessional? They...
