by Mark O'Brien | May 13, 2015
A long time ago in a land far away, a man — we’ll call him Nimrod — founded a company. He knew everything about founding a company. But he knew nothing about promoting one. He knew nothing about assimilating people and letting them embody a brand in their own...
by Mark O'Brien | May 11, 2015
Because I’m an almost universally recognized, globally renowned, and highly sought expert in my field; because I’m a household name on most continents; and because I’m unfailingly modest, I’m perennially asked: “Dude. What do you consider...
by Mark O'Brien | May 7, 2015
I received an email from an earnest gentleman, eager to help his company write more business and make its brand more prominent. He presented a list of tactics he believed would be effective means to his ends. Here’s the email (with minor modifications to protect...
by Mark O'Brien | May 6, 2015
I’d expressed my disdain for experts in these pages before. Well, okay. More than once. All right already. More than twice. Nevertheless, a colleague shared this LinkedIn post with me and made the cardinal mistake of asking my opinion. Is it me, or have we...
by Mark O'Brien | May 5, 2015
A man is his own easiest dupe, for what he wishes to be true he generally believes to be true. (Demosthenes) We’ve written about the seemingly declining substance of the content in Harvard Business Review (HBR) before. We’ve also written about the...
