Sense and Meaning

Sense and Meaning

by | Oct 22, 2015

I saw two things the other day that got me thinking about the ways in which we’re stripping sense and meaning from our communications. The first was this post: “You Think You Speak Digital?” It pointed out, unwittingly of course, that we’re...
Glass Half Full

Glass Half Full

by | Oct 21, 2015

Four days ago, the buzzkills at The Atlantic ran a glass-half-empty article intended to scare the bejesus out of us: “Hangovers: They’re Costing the U.S. Economy”. (The reason for its intent is neither stated nor clear.) It shared the results of a...
Email: Mine and URINE

Email: Mine and URINE

by | Oct 20, 2015

Have you ever noticed the people who are most likely to warn us of the dangers of email are also the ones who are most likely to keep us waiting longest for replies to our emails — and least likely to think their icing us is rude, discourteous, or unprofessional? They...
Defining Action

Defining Action

by | Oct 15, 2015

In addition to the fact that I love marketing — and in case it’s not already apparent — I love language. I was reminded of that love, yet again, when I read an article from our language-loving friends at Gartner. It’s called, “The Arrival of...
The Variable SEO Scale

The Variable SEO Scale

by | Oct 14, 2015

I was right on the verge of doing something drastic. And I wasn’t taking chances: I had a full can of Drano, five cyanide capsules, two guns, five razor blades, a noose, and a Barry Manilow DVD. A client — a provider of enterprise software and services — had...