by Mark O'Brien | Aug 18, 2016
Good news! We now have even more reasons to justify our conducting ourselves like idiots — linguistically lazy idiots at that — and to rationalize our utter disrespect for language and its precepts. That’s right. The editors at Inc., apparently tired of doing...
by Mark O'Brien | Aug 7, 2016
A phrase caught my eye the other day. It was one of those phrases that was sad, disheartening, and demoralizing all at the same time. It was sad because whomever wrote it no doubt believed he thought it meant something and also believed he knew what that something...
by Mark O'Brien | Aug 1, 2016
The other day, I saw the LinkedIn profile of a person who’d given himself the title, Freelance Conceptor. When I saw it, I thought, as Robbie Robertson says, “Oh, this is sure stirrin’ up some ghosts for me.” Contemplate that for a moment. For...
by Mark O'Brien | Jul 28, 2016
Oh, boy. Here’s another guy who wants to tell us what to do. It’s no coincidence, by the way, that he also wants to sell us something (dig a little more deeply under the free free Web training*): Interested in more? This article is an adaptation of a...
by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
