by Mark O'Brien | Feb 3, 2015
In the late ’90s, I was invited to pitch the annual report business of the now-defunct Outpost.com. While there, I asked the Communications Director about the results of their recent television spot. She said, “Oh! The spot won all kinds of awards! The...
by Mark O'Brien | Feb 2, 2015
I recently read a blog post, “Lead Behaviors not Lead Scores”, by Josh Hill, and a book, Great Sky River, by Gregory Benford. The latter opened my eyes to the former. In Great Sky River, the last of humanity fights to survive on Snowglade, pursued by...
by Mark O'Brien | Jan 30, 2015
I once had a conversation with the founder and CEO of a software company, an affable and unassuming gentleman. He’d inadvertently walked into a marketing meeting I was conducting with his senior leadership team. The conversation transpired like this, verbatim....
by Mark O'Brien | Jan 28, 2015
Few brands retain their iconic status through takeovers by public companies, buybacks by employees, ownership by investment capitalists, debt, disillusionment, and dilution-unto-absurdity of its product portfolio. But Fender Musical Instruments has survived all that...
by Mark O'Brien | Jan 23, 2015
At a large corporation for which I once worked, my boss’s boss told one of my internal clients (I love that phrase) — a gentleman who disagreed with my counsel on a matter of communication and went over my head to report his pique — to ignore me because,...
