by Mark O'Brien | Oct 15, 2015
In addition to the fact that I love marketing — and in case it’s not already apparent — I love language. I was reminded of that love, yet again, when I read an article from our language-loving friends at Gartner. It’s called, “The Arrival of...
by Mark O'Brien | Oct 14, 2015
I was right on the verge of doing something drastic. And I wasn’t taking chances: I had a full can of Drano, five cyanide capsules, two guns, five razor blades, a noose, and a Barry Manilow DVD. A client — a provider of enterprise software and services — had...
by Mark O'Brien | Oct 13, 2015
I’m not easily rattled by big numbers. But this one got my attention: “Drone Operator Fined $1.9 Million”. I immediately wondered, “Geez. What the hell did the guy do?” It turns out he violated FAA regulations for operating in Class B...
by Mark O'Brien | Oct 12, 2015
If you want an indication of the causal relationships between language and culture, business, the popular jargon of both, and the confusion of everything, consider this: “Charm School for Mavericks’ Re-cap”. Said charm school was a session intended...
by Mark O'Brien | Oct 9, 2015
I don’t want to sound vindictive. But there are very rare moments at which the market’s disinclination to tolerate garbage dovetails harmoniously with karma’s disinclination to being denied. And when they come along, you have to take notice. Case in...
