It’s a pretty common occurrence for sales people to know a company they would like to approach but not know who to get in touch with. Using Google can sometimes help with finding a name and title, but more often than not, the email address becomes difficult to pin down.
A quick search for the “value of landing pages” will yield two reasons to use them that can be summarized thusly: Landing pages increase conversions and are lead generation monsters.
In today’s spam-ridden email world, it seems as if some folks have forgotten how to read an email. Being in account management, I send out my fair share of email correspondence each day and am truly baffled at how little people read what I have written, especially if there is an attachment.