The worst parts of us don’t have to define us. Our brains don’t have to define us. But what we are able to overcome should always define us.

Augmented reality is already reality. We see it in video games, and use it for Snapchat filters. But does it have a place in business marketing?

I harbor a nagging suspicion that Harvard Business Review (HBR) is secretly buying its content from The Onion. I think so for myriad reasons, many of which have inspired posts in this very blog. But one of HBR's recent missives seems intended to remove all doubt: "How...

There is no question that marking becomes an art. And even though most arts don’t have hard and fast “rules”, we have two.

We’re not easily surprised, but it happens. And the continued existence of these marketing misconceptions continue to surprise. Find out which ones…

Your character and attitude can play a big part in creating a bond with your prospects and proving your authority on the topic at hand.

Today I’d like to show a little love for my clients — past and present — with a list of the Top 5 Things I love about each and every one of you.

As long as we come together, we can work toward common ground.

Marketing people know that nothing is more valuable than the right message. And who better to demonstrate than eight recent Presidents of the United States?

Being organized and knowing how to go about your day effectively seems like a task that would be easy to teach someone, especially for those who can do it.

Half of all B2B purchasing decisions involve workers outside the C-Suite, and Millennials are doing 3/4 of the research. Is your marketing speaking to them?

If someone were looking for insight from a professional female between the ages of 30-35 for some target market research, I would like you to know that green gives me a feeling of freshness, newness, and peacefulness.

As regular readers of this blog know, I've been worried about Harvard Business Review for quite some time. In addition to the fact that the brain-trust seems to have gone brain-dead, the editorial staff seems to have taken permanent leave, and the rest of the...

Although it would be terribly difficult to quantify, I wonder how many of those folks are happy with their current employment situation. Are you happy?

Keywords apply to the shorthand we use to type, but we use complete phrases when speaking. Modern websites need to optimize for this new behavior.

I'm writing this post on Saturday morning. Tomorrow morning, I'll marry Anne, the most beautiful woman and the finest human being I've ever known. For a while this morning, we sat drinking coffee together, talking of our wedding and the trip we'll take afterward. Anne...

“Content is King” is a refrain we hear quite often, but it begs the question, “Which Content?” the answer to which is as simple as it is complicated.

Their are many differing personalities and people in the world. But we are all in this together. We can all come together and do good things.

What we have to remember is to be conscious of as many decisions as we can and try to make the right ones …and remember Roy Disney’s advice.

In this era of consumer connectedness, endless reviews, and product ratings, it’s been said that a brand is only as good as its last product. Is that right?

The focus on communication is simple when it comes to marketing; but communication with clients, vendors and contractors is also another huge part of the behind-the-scenes work.

The colors you choose are important, both for your logo and for your extended materials. But how do you determine WHICH colors to choose?

If the answer is yes, you may have some soul-searching or further research to do.

Cramming content above the fold? Not worried about a high Flesch reading score? Trying to fill every bit of available space? This post is for you.

Their are many differing personalities and people in the world. But we are all in this together. We can all come together and do good things.

Many companies are uncertain what to do after restaging their brands. They’ve got new sites and new collateral, and then they want to know: What’s Next?

Of course, email marketing is important. We all know it, and we have all read the multitude of statistics that goes along with it.

The Cassandra Report recently published a sobering statistic: 40% of Millennials prefer to communicate with pictures than with words. So what do we do now?

For many of my friends and co-workers, the coffee bean is as essential as lavender oil to a stress-relief yoga-therapy session. Until that dehydrated bean juice crosses your lips, there is no starting the day. But why is it that some of us prefer extra cream while others need 10 packets of Splenda?

Most companies have fantastic security. The weak links are users like you and me. But we can be better by following two simple pieces of advice.

I like to think of myself as a modern day super-woman. For example, in a one-hour lunch break, I can fold a load of laundry, bring snacks and fresh water out to the chickens, let the dogs outside to do their business,

Video marketing takes time and money. But you may want to consider some important statistics when deciding if the investment is worth the return.

It’s a pretty common occurrence for sales people to know a company they would like to approach but not know who to get in touch with. Using Google can sometimes help with finding a name and title, but more often than not, the email address becomes difficult to pin down.

A quick search for the “value of landing pages” will yield two reasons to use them that can be summarized thusly: Landing pages increase conversions and are lead generation monsters.

In today’s spam-ridden email world, it seems as if some folks have forgotten how to read an email. Being in account management, I send out my fair share of email correspondence each day and am truly baffled at how little people read what I have written, especially if there is an attachment.