by Mark O'Brien | Aug 10, 2015
We need to get a grip of our knickers, kids. We’ve become accustomed to being taken care of. We’re conditioned to thinking of government as a benign parent, guiding us along our painless paths with a gentle, altruistic hand. And we’re inured to...
by Mark O'Brien | Aug 7, 2015
I saw an announcement on LinkedIn the other day that, on clicking through, brought me to the announcement that Prophet and Altimeter Group are joining forces. (I don’t know anything about either company, nor am I affiliated with either company in any way. Both...
by Mark O'Brien | Aug 6, 2015
Well, well. well. Look what I found. An exoneration. An affirmation. A contradiction of the ever-absurd notion that the only things people will read are bullet points, tweets, or series of acronyms: “Your Customers Like Long-Form Content Much More Than You Think...
by Mark O'Brien | Aug 5, 2015
Disruption is back. Actually, it never really went anywhere — not, at least, since it became a buzzword. It reappeared last month in a post called, “Think outside the box: Adaptation (not disruption) is the game”. The post states concisely in 485 words...
by Mark O'Brien | Aug 4, 2015
Since I don’t believe in accidents, I wasn’t surprised when a recent spate of vendor acquisitions in the insurance industry coincided with my finding a related, 10-year-old article while rummaging through the bowels of The Chautauqua Center for Synchronous...
by Mark O'Brien | Aug 3, 2015
Wow. This stuff is starting to come fast and furious now. Soon after I cited Dun & Bradstreet (D&B) in this post about the pitfalls (if not shortfalls) of data-driven content marketing (aka inbound marketing and marketing automation, two contradictions in...
