A Belly Full of Content Marketing

A Belly Full of Content Marketing

I don’t know about you, but I think I take my powers of digestion for granted. What I mean is that, beyond the act of mastication, I don’t give all that much thought to how much my physiology can actually assimilate, let alone metabolize. I was prompted to...
People Are People, Too

People Are People, Too

People are coming back into vogue, at least in marketing. And I can prove it. Since I’m a believer in the cyclical nature of all things, I knew people would reappear in marketing. I didn’t know when. But I did know why: Data doesn’t buy anything....
From the Mailbag: Volume Four

From the Mailbag: Volume Four

As Victor Frankenstein discovered, sometimes you don’t know you’re creating a monster until it’s been on its feet for a while. And, as young Vic also found out, once it’s up and around, getting rid of it might pose something of a...
What’s Your Objective?

What’s Your Objective?

Sometimes LinkedIn posts are as valuable for what they don’t say as they are for what they do say. Case in point: Jeffrey Strickland, Ph.D., CMSP (which stands for County Medical Services Program, California Motorcyclist Safety Program, Custom Medical Stock...
LABOR Day

LABOR Day

Since we just celebrated Labor Day in these here United States, I offer these thoughts: As manufacturing supplanted agriculture as the driving economic force in the late 19th Century, the leadership of groups like the Central Labor Union and the Knights of Labor...
Innovation is the New Imagination

Innovation is the New Imagination

Another wonderful word has bitten the generational dust, kids: imagination. “Yeah,” I hear you thinking. “This arbitrary substitution of terminology happens all the time. It’s the way of a world committed to creating the illusion of thoughtful,...