by Mark O'Brien | Mar 11, 2016
Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
by Mark O'Brien | Feb 10, 2016
That creaking sound you hear is Western Civilization, or at least the English-speaking parts of it, teetering on the edge of the abyss. That’s right. We’ve finally devolved to the point at which Inc., a Forbes publication, has to publish an article about a...
by Mark O'Brien | Feb 3, 2016
In the random reading that’s something of an avocation for me, I came across this: “Why The Shape Of A Company’s Logo Matters”. The article purported to present the results of some faux-scientific research conducted by several people, some of...
by Mark O'Brien | Jan 14, 2016
Whoa! For a second there, I thought it was 2016. Then this yanked me back to reality: “Here’s what hiring managers REALLY think of your tattoos” (WARNING: Exhausting infographic to follow.) That’s right. In whatever year this is, evidently some...
by Mark O'Brien | Jan 12, 2016
Why in the world do we think we’ll see, perceive, or even recognize innovation? That question leapt to mind, yet again, when I read this: “Why Real Innovation Will Not Come From Within Your Own Industry”. Outside your own industry? If real innovation...
by Mark O'Brien | Dec 17, 2015
It’s apparent from a post I read recently — “Design is Not a Service” — that there must be some sort of potent and pernicious hallucinogen making the rounds. The author of the post, seemingly in the throes of an overdose of the stuff, ranted through...
