by Mark O'Brien | Oct 15, 2015
In addition to the fact that I love marketing — and in case it’s not already apparent — I love language. I was reminded of that love, yet again, when I read an article from our language-loving friends at Gartner. It’s called, “The Arrival of...
by Mark O'Brien | Oct 14, 2015
I was right on the verge of doing something drastic. And I wasn’t taking chances: I had a full can of Drano, five cyanide capsules, two guns, five razor blades, a noose, and a Barry Manilow DVD. A client — a provider of enterprise software and services — had...
by Mark O'Brien | Oct 9, 2015
I don’t want to sound vindictive. But there are very rare moments at which the market’s disinclination to tolerate garbage dovetails harmoniously with karma’s disinclination to being denied. And when they come along, you have to take notice. Case in...
by Mark O'Brien | Oct 8, 2015
Forbes has introduced something called BrandVoice, which it describes thusly: Forbes BrandVoice allows marketers to connect directly with the Forbes audience by enabling them to create content – and participate in the conversation – on the Forbes digital publishing...
by Mark O'Brien | Oct 2, 2015
In the two weeks since this post was published — “It’s the End of the Line for the Ad-Supported Web” — the crying has been conspicuous by its absence. Who could have been surprised, let alone despondent? We, in fact, did this to ourselves....
by Mark O'Brien | Oct 1, 2015
There’s nothing I enjoy more than being made to think about things I haven’t thought about before. That’s why I was overjoyed to read this post about the fall TV premieres. It made me think about a group of people I’d never been prompted to...
