Catch the Buzz

Catch the Buzz

I was talking to my Zen master, Buzz Siddhartha, the other day. We actually don’t talk much. We usually just sort of stare at each other in ostensible attempts to achieve various states of being and nothingness. (Buzz is French on his mother’s side.) But...
Pre-Crisis Public Relations

Pre-Crisis Public Relations

Kevin Donnellon, president of Macali Communications, published a list of seven tips for managing prospective public-relations disasters under this headline: “Preparing For Your Jared Fogle or Spokesperson Crisis”. Mr. Donnellon’s syntactical and...
In the Soup

In the Soup

Thou shalt not dilute thy brand.1 Thou shalt not create brand confusion.2 Apparently, the folks at Google neglected to read The Branding Bible (or at least my book therein) before getting themselves in the soup with their recent (re)branding debacle. As result,...
The Promise of Promise

The Promise of Promise

promise (noun): a declaration that something will or will not be done, given, etc.; e.g., unkept political promises Just when you thought it was safe to hypothesize that human nature might have evolved emotionally and psychologically to a point at which the...
Welcome to the Bandwagon, Twitter

Welcome to the Bandwagon, Twitter

The bandwagon is about to get a little more crowded, kids. According to Neil Hughes, Twitter might be on the verge of ditching its differentiation: “Has Twitter Ditched 140 Character Limit to Crack Dark Social?” Why would they do such a thing? For two...
Death by Bureaucracy

Death by Bureaucracy

We seem to have another fledgling theme on our hands, kids. Less than three weeks after Ron Baker and I sounded the death knell for performance appraisals, Richard Moran offers a variation on the tune with this post: “Death to Performance Reviews!” Mr....