by Mark O'Brien | Oct 2, 2015
In the two weeks since this post was published — “It’s the End of the Line for the Ad-Supported Web” — the crying has been conspicuous by its absence. Who could have been surprised, let alone despondent? We, in fact, did this to ourselves....
by Mark O'Brien | Aug 31, 2015
We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR”:...
by Mark O'Brien | Aug 18, 2015
The bandwagon is about to get a little more crowded, kids. According to Neil Hughes, Twitter might be on the verge of ditching its differentiation: “Has Twitter Ditched 140 Character Limit to Crack Dark Social?” Why would they do such a thing? For two...
by Mark O'Brien | Aug 6, 2015
Well, well. well. Look what I found. An exoneration. An affirmation. A contradiction of the ever-absurd notion that the only things people will read are bullet points, tweets, or series of acronyms: “Your Customers Like Long-Form Content Much More Than You Think...
by Mark O'Brien | Aug 5, 2015
Disruption is back. Actually, it never really went anywhere — not, at least, since it became a buzzword. It reappeared last month in a post called, “Think outside the box: Adaptation (not disruption) is the game”. The post states concisely in 485 words...
by Mark O'Brien | Jul 28, 2015
In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...
