My TCOE Was DOA

My TCOE Was DOA

Every once in a while, I like to challenge myself to do something I might not otherwise consider doing. After all, I spend the lion’s share of the lion’s share of my days writing. Aside from putting me in perilous proximity to an alarming number of lions —...
Glass Half Full

Glass Half Full

Four days ago, the buzzkills at The Atlantic ran a glass-half-empty article intended to scare the bejesus out of us: “Hangovers: They’re Costing the U.S. Economy”. (The reason for its intent is neither stated nor clear.) It shared the results of a...
Email: Mine and URINE

Email: Mine and URINE

Have you ever noticed the people who are most likely to warn us of the dangers of email are also the ones who are most likely to keep us waiting longest for replies to our emails — and least likely to think their icing us is rude, discourteous, or unprofessional? They...
It’s My Own Fault

It’s My Own Fault

It makes me uncomfortable to realize how many opportunities I miss to blame myself for things. I was reminded of that particular failing, yet again, when I read this article in Fast Company: “The Psychology Behind Why People Steal Their Coworkers’...
Defining Action

Defining Action

In addition to the fact that I love marketing — and in case it’s not already apparent — I love language. I was reminded of that love, yet again, when I read an article from our language-loving friends at Gartner. It’s called, “The Arrival of...
The Variable SEO Scale

The Variable SEO Scale

I was right on the verge of doing something drastic. And I wasn’t taking chances: I had a full can of Drano, five cyanide capsules, two guns, five razor blades, a noose, and a Barry Manilow DVD. A client — a provider of enterprise software and services — had...