by Mark O'Brien | Oct 22, 2015
I saw two things the other day that got me thinking about the ways in which we’re stripping sense and meaning from our communications. The first was this post: “You Think You Speak Digital?” It pointed out, unwittingly of course, that we’re...
by Mark O'Brien | Oct 20, 2015
Have you ever noticed the people who are most likely to warn us of the dangers of email are also the ones who are most likely to keep us waiting longest for replies to our emails — and least likely to think their icing us is rude, discourteous, or unprofessional? They...
by Mark O'Brien | Oct 19, 2015
When it comes to topics for blogs posts, I tend to have a fair degree of fortitude (or at least I imagine I do). But I have to admit this one made me a little squeamish: “Jerky Juggernaut and the Power of Protein”. This part was unsettling enough: Sales...
by Mark O'Brien | Oct 15, 2015
In addition to the fact that I love marketing — and in case it’s not already apparent — I love language. I was reminded of that love, yet again, when I read an article from our language-loving friends at Gartner. It’s called, “The Arrival of...
by Mark O'Brien | Oct 12, 2015
If you want an indication of the causal relationships between language and culture, business, the popular jargon of both, and the confusion of everything, consider this: “Charm School for Mavericks’ Re-cap”. Said charm school was a session intended...
by Mark O'Brien | Oct 8, 2015
Forbes has introduced something called BrandVoice, which it describes thusly: Forbes BrandVoice allows marketers to connect directly with the Forbes audience by enabling them to create content – and participate in the conversation – on the Forbes digital publishing...
